Well, our big brother Greg made quite a compelling pitch to the investors on American Inventor last night.

We sure are proud of him!

He really did a few simple things very well that so many entrepreneurs fail to get right. Usually, an eager entrepreneur will take far too long to get to the point and fail to paint a crystal clear picture of the value of their idea.

I think Greg did a great job of getting straight to the point, and made a compelling case.

Here are three things he did well, that anyone seeking investors can learn from:

1. Explain your concept quickly and clearly. Greg didn’t mess around with a long preamble, he got right to it and explained, “My invention is a fire protection system for your Christmas tree.” Simple, clear.

2. Quickly identify the problem you are addressing and the solution you provide. Greg hit this immediately with a powerful video clip and some quick stats.

3. Show passion and create emotion. Greg hit it out of the park on this one, sharing a genuinely heart-felt example of why this product is so important.

In case you missed the episode, here you go:

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