In business you’re flooded with information from marketers and experts.

Some of it piques your interest but eventually you simply get stuck staring at all of it; “Is this the right thing to do next, or is that the right thing?”

That’s Paralysis Analysis! And before you know it, hours, days, even weeks can go by and you’re still stuck in the exact same place—nowhere.

The truth is, analyzing information creates a “feeling” of work and it creates the illusion of progress when it’s really just another insidious form of procrastination.

So, here are some important tips that can help you bust out of Paralysis of Analysis:

Tip #1: Unsubscribe from those unnecessary lists, set inbox rules, and find an expert who can answer your questions quickly. Limit your information influx and you’ll have a lot less stuff to analyze!

Tip #2: Don’t over-think your business, keep it simple. I don’t mean to oversimplify things here, but remember that building a marketing plan around your business consists of a few key concepts—a validated “niche” idea, a strong and effectively written offer/message, a proven strategy for building your own list or distribution, and the ability to execute the plan. So, focus on grabbing insight on those key concepts but don’t get sucked into spending hours and hours analyzing every possible approach to doing these things—pick a technique, confirm it with a coach or expert—then Get To Work!

Tip #3: Get To Work! That’s right, nothing moves you out of being stuck in paralysis quicker than getting moving…just start doing it! You’ll learn more and gain expertise faster than you can by reading more stuff and “thinking about” it. In the words of those killer athletes over at Nike, “Just Do It!”

Analyze yourself for a minute. Are you spending more time studying and contemplating information more than you’re actually doing real work? If so, you’re stuck in Paralysis of Analysis.

It’s time to get moving! Go get to work!

Over the last several weeks at Northstar Ventures we’ve had to trim our costs and hunker down just like so many other companies. It’s been a gut-wrenching process. We’ve trimmed our staff by 35% and it’s not been fun for anyone…but it’s especially painful for those who end up on that chopping block.

As a CEO, the hardest part about making layoff decisions is trying to set aside emotion and make decisions based on performance and quantifiable value. I’ve found that in times like these, it actually becomes quite apparent who on your team is vital and who can be let go without much negative impact to the business.

Whether you are the decision maker about “who stays and who goes” or if you’re worried about ending up on the chopping block…here are some things to consider:

• Top sales people stay. They keep fuel in the engine.
• Unless paid on 100% commission, mediocre sales people who barely or rarely meet quota must go; now.
• Management team members should only stay if their departure would cause the company to falter substantially. Otherwise, it’s time to say goodbye. One big salary can pay a lot of bills.

• In a season of deep financial concern and widespread layoffs, those who remain should also sacrifice. Trim remaining salaries by at least 5%.
• If you almost fired someone in the past, then they should be near the top of the list when considering layoffs. Unless they’ve made a dramatic improvement, they’re gone.
• Marketing assistants (and assistants in general) are targets. Any worthwhile Marketing Manager (or Managers in general) should be able to absorb the tasks of an assistant until the situation improves.
• Employees who have done a good job of pointing out and proving why they are a resource that you can’t do without should survive if at all possible. You want useful fighters in a time like this.
• Employees who are barely noticed are usually barely noticed when you let them go.
• Don’t underestimate creativity. A reduction in time or pay from three people can equal a full headcount reduction. Find out what people are willing to do before making final decisions.

In July, 2007, Inc. Magazine surveyed business owners on the topic of downsizing. I thought some of the results were insightful:

“Who did our respondents fire? Well, it didn’t always pay to be close to the boss: 12% fired their secretaries or assistant.

The most fired department: Sales and Marketing. Other endangered staff members, IT Specialists, Project Managers, and ironically, the Head of Human Resources.”

My friends, this is most definitely a season of change. It’s a season of scarcity and real lives are being affected.

In the end, these times make us stronger and new opportunities are created. In the end, we’ll be better for it.

Until then….Bosses, chop carefully, thoughtfully, creatively, and with compassion.

And to those who are worried about being chopped? Get out there and do everything in your power to drive sales or become a part of the business engine that’s expensive and difficult to replace. Be the transmission.

Check out this great post for more information about this topic:

10 Tips for Downsizing with Grace in Difficult Economic Times

Top 7 Survival Tips to Deal with Downsizing in the New Economy

Capturing the attention of your target audience is the “Holy Grail” of marketing. For decades eager marketers have produced goofy jingles, shocking images, and unique perspectives to make us stop, look, and listen.

Every once in awhile a marketing campaign works perfectly. It’s rare, but it can happen. Recently, I found myself spending almost an hour glued to a marketing campaign. In fact, my three kids were huddled around with me staring at the monitor. We were a hypnotically captured audience. (Pathetic!)

Within 15 minutes my kids were pushing me to buy a thousand dollar blender. A thousand dollar blender? That’s ridiculous to consider. I mean, what, am I going to start the next great smoothie shop? I don’t think so. But I was still very tempted to purchase something I had no real need for and at a price that’s about 15 times the price of a similar product I could find at Target or Walmart.

I’d like you to take a look at the best online marketing website I have ever seen. And I’ve analyzed thousands of them.

When you’re finished checking this out…and after you purchase your first thousand dollar blender; I’d like you to give me your opinion about why this site works so well. What stands out for you? Why does this site hit the Holy Grail of marketing? I’ll look forward to your comments…

Here’s the site…hide your credit card: www.willitblend.com

Check out these great blog posts for more information about this topic:

6 Brilliant Marketing Campaigns

8 Steps for Great Marketing

Marketing on a Small Budget

6 Great Guerrilla Marketing Campaigns

How to Refresh Your Marketing Campaign

Business, as in life, is always in flux. Change is constant. How we respond to change defines our outcomes–our results.

Many entrepreneurs fail to actively look for the changes taking place around them–it’s more comfortable to maintain the status quo.

In “Managing in the Next Society”, Peter Drucker tackles the topic from a different perspective. Most of us shy away from change or hope that things stay just as they are. Drucker encourages entrepreneurs to actually search for change, evaluate it carefully, and respond effectively.

Here’s what this great business leader had to say on the topic of change in a segment he entitled, “Searching for Change”:

“A change is something people do; a fad is something people talk about. Smart entrepreneurs see change as the norm and as healthy. The entrepreneur always searches for change, responds to it, and exploits it as an opportunity.

Look at every change taking place around you, look out every window. And ask, ‘Could this be an opportunity?’ ‘Is this a genuine change or simply a fad?’ The difference is very simple: A change is something people do, and a fad is something people talk about. An enormous amount of talk is a fad. You must also ask yourself if these transitions, these changes, are an opportunity or a threat. If you start out by looking at change as a threat, you will never innovate. Don’t dismiss something because this is not what you had planned. The unexpected is often the best source of innovation.”

I’m trying to heed Peter Drucker’s advice. I’d encourage you to do the same.

Drucker continues on the topic with the following advice, “Take a half an hour to discuss with a colleague the changes sweeping your industry and identify the biggest genuine changes. Ignore the fads; figure out how to capitalize on the genuine changes.”

Check our these great blogs for more information about this topic:

Self Growth and Business Development Brings Success

5 Reasons Why People Refuse To Accept Change

3 Principles to Create Lasting Change

Ten Tips on Managing Change

Several months ago I stumbled across some YouTube marketing presentations by John Moore of Brand Autopsy.

Here’s an interesting presentation called “Jumbo Marketing: Get Bigger by Acting Smaller”.

In this clip, John, formerly a National Director of Marketing for Whole Foods Market, outlines some of his thoughts on “Getting Bigger by Acting Smaller”:

1. Be the best, not the biggest

2. Be passionate about your business

3. Passion attracts passion

4. Treat employees as family

5. Re-define success–measure the impact

Check out these great blogs for more information about this topic:

Small is the new big

How Business Can Get Bigger by Acting Smaller

Bigger Isn’t Always Better

Small Giants