Information has always moved pretty quickly on the Internet. But the new technology allowing information to move in an organized, highly targeted way is changing everything about Internet marketing.

Entrepreneurs and small businesses who understand how to tap into the online world of community and customization will be able to reach buyers in ways we never dreamed before.

Take a moment and watch this powerful video below (over 2 million views), The Machine is Us/ing Us but before you do, if you’re not a “techie”, don’t focus on that aspect of this clip because you might glaze-over in the first 20 seconds. Instead, stick with it through the end and focus on what this video illustrates about the future of customized online information. What does it indicate to you about where the internet is going? What does it indicate about your need to understand the new speed of the Internet?

Brad Fallon, a search engine optimization expert had some interesting thought on this video:

“It’s a very cool combination of screen capture and video which makes some really salient points about the future of web technology and the effects it will have on how people interact and express themselves…This piece, “The Machine is Us/ing Us,” covers the changes occurring online that are democratizing and socializing the shared online spaces we occupy.

It’s got me thinking not just about what this means for “community” online, but what it can mean for business and commerce. In a lot of ways this kind of interactive development has brought the web full circle. Rather than having global mega-stores that sell everything, we see more and more mom-and-pop corner shops appearing, albeit with a potentially global customer base.”

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Many people argue that “Tito’s Vodka”, from of a small distillery in Austin, TX, is one of the best new Vodka’s in the world.

Personally, I couldn’t tell you; I don’t drink. What matters is that the industry experts and consumers all seem to agree that it’s one of the best in the world.

But I do know Tito Beveridge. And what I can tell you is that Tito’s story of entrepreneurial success is a classic story that should motivate any hopeful entrepreneur. (I’ve provided a link below to a video profile of Tito’s Vodka featured recently on CNBC)

Tito is a regular contributor to the Northstar Thinktank training programs. He provides our team with incredible insight. He has so much to offer our clients because he has been through an intense business building journey.

As you’ll see in the video clip, all of the odds were stacked against him; government regulations, an unlikely background and a highly competitive spirit’s market just to name a few.

Ultimately, Tito’s tenacity, creativity, street smarts and willingness to take risks pushed him past the obstacles and he now enjoys an extremely enviable position as a successful entrepreneur.

Take a look at his featured profile on CNBC

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Check out this great post for more information about this topic:

7 Keys to Startup Success

So much of your ability to succeed in business comes from your passion.

If you don’t have a burning, passionate desire to get your business off the ground, or to take your existing business to the next level, then don’t invest another ounce of effort!

Passion is behind every great success story.

Six years ago my office assistant introduced me to her soft-spoken fiance, Dustin. He was in a local band. They were trying to make it big.

My first glance told me he might be just another dreamy musician.

When I finally saw him actually perform, I was blown away by his passion. It was overwhelming and contagious. I knew immediately that he would go a very long way in the music business.

Over the last 6 years he has traveled the world playing sold out shows to rabid fans over and over again as the lead singer of “Thrice”.

Last night I sat at home and was proud to watch David Letterman introduce my friend Dustin Kensrue as “…an accomplished musician and songwriter”. He did a phenomenal job on Letterman and is climbing the Billboard Charts.

Passion. You’ve gotta have it!

Speaking of passion…The entire Northstar Thinktank team is scouring the world of business information and you’ll want to be one of the first to visit our new Thinktank Business Content Site. This is where we compile relevant, focused resources from the entire world of entrepreneurship.

We’re almost ready to release the new site. All of us are excited and Passionate about it here at the Northstar Thinktank.

You’ll get an update very soon.

Until then, be passionate about your entrepreneurship!

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(Link to Video, “Pistol”)

Check out this great post for more information about this topic:

When Building a Business, Work your Talent