Capturing the attention of your target audience is the “Holy Grail” of marketing. For decades eager marketers have produced goofy jingles, shocking images, and unique perspectives to make us stop, look, and listen.

Every once in awhile a marketing campaign works perfectly. It’s rare, but it can happen. Recently, I found myself spending almost an hour glued to a marketing campaign. In fact, my three kids were huddled around with me staring at the monitor. We were a hypnotically captured audience. (Pathetic!)

Within 15 minutes my kids were pushing me to buy a thousand dollar blender. A thousand dollar blender? That’s ridiculous to consider. I mean, what, am I going to start the next great smoothie shop? I don’t think so. But I was still very tempted to purchase something I had no real need for and at a price that’s about 15 times the price of a similar product I could find at Target or Walmart.

I’d like you to take a look at the best online marketing website I have ever seen. And I’ve analyzed thousands of them.

When you’re finished checking this out…and after you purchase your first thousand dollar blender; I’d like you to give me your opinion about why this site works so well. What stands out for you? Why does this site hit the Holy Grail of marketing? I’ll look forward to your comments…

Here’s the site…hide your credit card: www.willitblend.com

Check out these great blog posts for more information about this topic:

6 Brilliant Marketing Campaigns

8 Steps for Great Marketing

Marketing on a Small Budget

6 Great Guerrilla Marketing Campaigns

How to Refresh Your Marketing Campaign

Tags: $1000 blender, audience attention, blender, Jeff Chavez, Marketer, Marketing, marketing campaign, sales plan, uniqueness, will it blend

This entry was posted on Tuesday, October 21st, 2008 at 11:38 am and is filed under Internet Marketing, Market Research, Marketing, sales. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.