The Speed of Trust

I’ve been reading “The Speed of Trust” by Stephen M.R. Covey.

So much of what he covers is extremely relevant. Especially today.

In times of uncertainty it’s much more difficult for people to hide under the radar or just “skate by.”

Whether in a job, running a company, looking for new work, or starting a new business, those we deal with have a heightened awareness of what’s going on around them. Who can they trust? Who are the most valuable players? Who’s for real? Who’s genuine?

In times like these, one of the best ways to stand out in the crowd and rise to the top of the ladder is to have a solid, trustworthy foundation.

Those who are trusted have a massive advantage.

Here are some very powerful points Covey makes that stood out to me:

“There is one thing, if removed, will detroy the most powerful government, the most successful business, the most thriving economy, the most influential leadership, the greatest friendship, the strongest character, the deepest love.

“On the other hand, if developed and leveraged, that one thing has the potential to createe unparalleled success and prosperity in every dimension of life. Yet, it is the least understood, most neglected, and most underestimated possibility of our time.

“That one thing is trust.”

“Trust undergirds and affects the quality of every relationship, every communication, every work project, every business venture, every effort in which we are engaged. It changes the quality of every present moment and alters the trajectory and outcome of every future moment of our lives–both personally and professionally.

“While corporate scandals, terrorist threats, office politics, and broken relationships have created low trust on almost every front, I contend that the ability to establish, grow, extend and restore trust is not only vital to our personal and interpersonal well-being; it is the key leaedership competencey of the new global economy. 

“I am also convinced that in every situation, nothing is as fast as the speed of trust. And, contrary to popular belief, trust is something you can do something about. In fact, you can get good at creating it!” 

Mr. Covey’s message is powerful to me for two reasons. First, it’s simply an enlightened and timely truth (and his book goes on to explain exactly how trust can be built and restored). Second, I’m imperfect and have broken trust at times. So, knowing that trust can be restored, even rapidly, is encouraging to me as a leader, and as an individual.

Are your to be trusted?

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64 Responses to “The Speed of Trust”

  1. John Krech Says:

    Great post Jeff

    I agree that trust is more important than ever as consumers are more skeptical than ever in today’s tough economy.

    As a new software company and the knowledge that only 37% of consumers consider software company claims as very and or somewhat believable, we designed our product to build trust.

    Our mantra is to reveal hidden wealth and to prove it, our software generates a report that measures the before and after state to demonstrate that we do improve economic profit.

    We offer a free 14 day trial trial and a 30 day money back gaurantee; therefore, to use the speed of trust is 44 days. Consumers have no reason not to try our product and during that time we earn their trust and the sale.

    One other point. Trust is a long term strategy for our business. It is vital today - especially for word of mouth marketing. We want our cleints to be happy and to tell their collegues about us - because the speed of trust is even quicker.

  2. Jeff Chavez Says:

    John,

    Thank you for your comment. You are wise to make trust a long term strategy of your company! It will pay off…

    Thanks,

    Jeff

  3. Lily Says:

    Trust/Misturst is a result of fear. Work on trust and you are putting a bandaid on the problem.

  4. Bette Kunkle Says:

    I believe it takes a long term committment of good business practices for a new entrepeneur to earn trust from clients and associates.

    The bottom line is the simple golden rule, “do unto others as you would have them do unto you”. Be fair, honest and helpful. Most people really want to trust someone.

  5. Shaun Hickey Says:

    Trust can be a four letter word these days. I am working in the loan modification business and we face some very harsh realities. There are so many “companies” out there who are just taking advantage of despirate folks. We at sanford believe in helping first. With this attitude, we will make a good living and work with troubled people to get them out of a tough situation. It is an old saying, but do unto others. Thanks for the post, we are in trying times, and we need to believe in each other if we are to see our way through.

  6. Nieves Says:

    Trust n .reliance on the integrity of a person or thing; something commited to one’s care; confident expectation- vt. to rely on; to commit to the care of another.

    Definetly a virtue. I wish we could develop it in its full measure. Seems that there is a lack of it right now.
    I think ,it is about caring, if we care for our clients, employees, our principles, we will try to provide the best service or product.
    But sometimes we try to cut corners, maybe we do not care enough or maybe we are tired or we are just humans, made for perfection and error and we screw…
    Thank you for reminding us about this important virtue.
    Nieves

  7. Diana Austin Says:

    Jeff,

    Don’t let an unscrupulous individual rob you of awesome relationships in the future. Trust can be regained with much effort on both individuals parts should they feel it is worth the effort.

    I found that when I use checklists in my personal like the ones we use in aviation it is helpful to avoid undesirable outcomes.

    Check your email, I sent you a reply there with a little more info,

    Enjoy the sunshine today!

    Diana

  8. Esther Robinson Says:

    I agree also. Trust, whether in business or your personal life, should be considered a sacred gift. It’s the difference between an atmosphere of collaboration and one of unhealthy competitiveness. When trust exists strong teams develop which creates open and relaxed communication allowing imagination and new ideas to grow and flourish.

    I’ve been in brainstorming sessions that have experienced both sides of this issue. Without trust many hours are wasted as people hold back ideas. With trust, solutions are formed quickly and usually surpass the original requirements. Trust can make or break a team.

  9. Pat Patterson Says:

    When any Trust is broken, it takes a long time to recover, a business, a marriage, any kind of contract written or verbal.
    We must be very careful about who we entrust with
    our information as sometimes they use it against us.
    Peace and Blessings, Pat, Tech Lady

  10. John Byrnes Says:

    Every time I consider trust in my life and how I earn it and keep it, I think of the times I unwittingly failed the trust test with my two boys, ages 4 and 8….Promises I got too busy to keep, flippant agreements to make things easier, plans aborted due to unforseen occurances, all resulted in the loss of trust my kids have in me. Not on the big issues, but the little day to day circumstances….exactly the same in any business!!! Sweat the small stuff, because its all a Big Deal in someones eyes…!!!

  11. Carol Bentley Says:

    Delivering on what I promise to do for my clients is paramount to gain and keep their trust. And I start that before the business relationship starts.

    For many people offering information and knowledge their guarantee is designed to engender trust, but even that can be regarded with suspicion if they are not know to the prospect. Once the guarantee has been tested (or other people have confirmed it is genuine) then trust has been demonstrated and can generate a strong relationship.

    It’s a real shame that so many people are wary of trusting others these days.

  12. Audie Says:

    I agree that trust is the most important tool when your in business. In my case 100% of my suppliers are foreign, we deal business long distance and trust is the key.

  13. Jerry Says:

    Jeff,

    As someone understanding the power of internet business everyone seems to say ‘trust me’. Every person I search has someone else saying they are better or have a better guarantee or they are REALLY the company/individual on your side. It seems to be the more I research, the more confusing it gets. From a rookie’s prospective, how would you determine where to place your trust when everyone is saying “trust me”?

  14. Kristy Says:

    Jeff

    Great subject. Trust is not so difficult if a person sets their mind to it. Once you decide you are and will be an honest and trustworthy person all your decisions are easy. You just do the right thing. It amazes me that globally 17 out of 20 of our nations leaders went back on their word and broke agreements putting up protectionist barriers on exports and imports. United States was one of those 17. It makes you wonder who can really be trusted!

  15. Fimi Says:

    Jeff,

    You are very right concerning the importance of trust in any relationship: whether business, personal, professional, and otherwise. Covey’s book could not have come at a better time than now when both personal and corporate trust have been ripped into shreds by personal greed.

    We need to understand that any gains achieved by betrayal of trust or lack of integrity can only be kept secret for so long (think Bernie Madoff!). Eventually, time will reveal any form of betrayal of trust, while only actions that are backed by trust and integrity will stand the test of time.

  16. Nile Says:

    Prompt how to earn please by means of the site?
    Thanks!

  17. Brenda Brown Says:

    I agree that trust is an absolute must for any successful business or relationship. Rebuilding trust is a very sensitive issue and although it can be restored or repaired, is it always 100%? Business or personal, you must always conduct yourself with honesty. Loyalty simply follows after that.

  18. Joe Macartney Says:

    To paraphrase Forrest Gump, trust is as trust does.Do what you said; do more than you promised without being asked; do it on time. Nothing else builds or restores trust faster.

  19. Melba T. Farrell Says:

    If everyone practice on being openly honest, it will generate and reinforce trust. With open honesty you can agree or disagree on any topic. This lets all involved know who or what they are dealing with. There is an old saying; “If you know the nature of a person or thing, you will know how to deal with it.” In others words whether you can trust or not. Misplaced trust is always costly; taking away time, money, energy and sometime even life. I feel very strongly about trust.

    LoveForLife Always, Melba

  20. Jerry Waxman Says:

    Stephen Covey wisely pointed out that trust is crucial in all facets of life, including politics and business. As an educator, I am constantly aware of the absolute need to be trustworthy; else without credibility what could I do for my students. In the online marketing world, some high-level earners have set themselves up as experts and teachers of online marketing - and then have used marketing methods that betray the trust of their clients. And that causes damage to the entire industry. Trust IS crucial in building relationships - which is what business is all about - and it is heartening to hear that it is actually easy to gain and/or restore.

  21. joan horton Says:

    I totally agree trust can be lost in the blink of an eye, and once lost can not be brought back to it’s starting point. Yes, maybe you can work out the circumstance that broke the trust, but you can not erase the fact that a trust was broken. And the springboard from there will always be suspect. I know I had a friend who was also our family dentist and he broke both ethical and professional trust and now both relationships are virtually dead and gone. There is nothing that replaces trust between family, friends and even the people you meet every day

  22. Greg O'Neal Says:

    Trust is everything not only in Business but in your personal life as well. I have found out in Business that the young guns coming into the business world feel like they have the right to do what ever it takes to advance. In most cases at the expense of they’re friends.
    I find this very eayt to read in people and put a end to it ASAP. A lot of Upper level Managers think this game is healthy for their teams aggressive positive approach to solving problems. I personally have had experience that shows just the opposite. I have found this to be extremely time consuming, false sense of security in finding the right approach to the problem.
    In most cases a loss of effectiveness as well as underrated output.
    From a personal standpoint it is not accepted at all. If you play with people that want this to be a game you will be dissapointed in not only their outcome but your’s as well.

  23. LELAND fOLAND Says:

    TREEKEEPER

    TRUST IS ONE PART OF THE BOY SCOUT LAW. IT IS ONE THAT CAN BE DESTORYED IN A MATTER OF SECONDS AND TAKE A LONG TIME TO REBUILD. THE EAGLE SCOUT TRAIL IS STEEP AND AFTER GETTING THEIR, TAKE TRUST TO STAY WITH ON TOP.

  24. Veronica Grey Says:

    We are not sure who said it first, but we heard this first from T. Harv Eker:

    “How a person does Anything is how a person does Everything.”

    Such a simple and profound way to conduct oneself, akin to the Golden Rule. There is no relationship or task too small to deserve this sort of devotion and focus.

  25. Efrain Leano Says:

    Trust is the foundation of faith, fearlessness, and strength. Without trust the human mind will not be at peace and unity will not be attained and the concept of entrepreneurship will collapse and success will never be achieved.

  26. Dana Says:

    Hi Jeff: There is nothing quite is illustrative of a persons depth as their integrity. Character that exudes itself when one has no witness other than ones own conscience is a mighty teacher to the mirror of our integrity. Fantastically important subject to a world drowning in lies.

  27. Inez Bracy Says:

    Trust gained over time can be broken in a second. The second that trust is broken your relationship begins to die.

    Valuing trust is the key to any long standing relationship.

  28. tom Says:

    Do you strive to be rich, or do you have other goals?

  29. Abbas Hamidi Says:

    Jeff,

    Thank you for the insightful article on trust. There are two human characteristics which are very important to have in any relationship, whether at home with your partner or spouse, or the outside world and in your business. Once they are broken, they are very hard to get back.

    One is Trust as you have talked about in this article. The other is integrity- say what you mean and do what you say. If you don’t stand behind your words, services, or products (Integrity), you’re not going to have too many people around you (trusting you). Never trust a person who doesn’t have integrity.

    I am new in the world of business and entreprenuership and trusted a company to help me get started, by taking care of my taxes and establishing business credit for me. I invested in them, but I haven’t seen anything in return.

    It’s like the old cliche: Fool me once, shame on you. Fool me twice shame on me. Fool me three times, shame on both of us.

    It’s important to have trust and integrity. Without one, the other is meaningless.

  30. Edmund Says:

    Everyday I receive many ads on various products for making money online. Most of them are too good to be true and some are literally scams. How do I know that?

    Firstly I personally experienced scams by buying one or two of them. Sometimes one is told half truths and exaggaration of the value of the product. As a result I simply ignore most ads and e-mails nowadays, particularly those ads that are very expensive, promise quick money, with hidden expensive costs and without a clear money back guarantee policy.

    The above guidelines, for testing a good product, reduced my fear of getting involved in online business significantly. I thank the gentlement by the name of David Cameron for giving me the tips, I can safely say I trust him to a large extent and I feel comfortably to buy most products that he recommends.

    That’s why I’m still learning skills to make money online and optimistic about success. TRUST is the key in all forms of good relationships, be it in love or business. Thanks, Jeff for raising the interesting topic of trust.

    All the best..

    Edmund.

  31. Victoria Says:

    Jeff,
    Loved the post and consumers need to trust. People must see how many people you have been in business with ad for how long. Funny since I just launched my website and everyone is very happy for me. I’m still working on it. But one person I know doesn’t think it will go far. I do because I’m forever the believer. I agree with do onto others as well.

  32. Syarkani Salam Says:

    Dear Jeff,
    Thank you for the email. I agree with you that trust is very important in our life, without trust our life are meaningless.

  33. CHRIS RUGABA Says:

    Any relationship without trust in it is like a flat tyre.The biggest challenge with trust is,most people want every one around them to trust them but rarely do they venture to trust others. For trust to be effective, it must be like a two way street.

  34. Mai Says:

    The phenomenon is noticeable in developing nations. Over the past decade, millions of people in these societies have climbed out of poverty. But the global recession is pushing them back down. Many seem furious with democracy and capitalism, which they believe led to their shattered dreams. It’s possible that the downturn will produce a profusion of Hugo Chávezes. It’s possible that the Obama administration will spend much of its time battling a global protest movement that doesn’t even exist yet.

  35. Moises Says:

    Hi Jeff,My name is Moises Aracena after reading your message I went to the dictionary and looked for the word TRUST,and the first definition I found was this TRUST:assured reliance on the character,strenght,or truth of someone or something.So to answer your question, Can you trust me? or Can I Moises Aracena trust you? Using the definition that I found, we need to know the truth about each other in order to answer two questions.Now Jeff Iam formulating this question for you,again, using the definition that I found, DO YOU HAVE THE STRENGHT,THE CHARACTER OR THE THRUTH TO LEAD ME TO A LIFE OF ABUNDANCE?

  36. Mohammad Shahe Alam Says:

    There is no way not to trust.

  37. Norjana Sujai Says:

    You have inspired me so much with your gorgeous
    newsletters and contents; how else should I repay.
    It’s more than a thousand thanks that I should have said in the first place…by the way, I’m new to this internet marketing; hence please accept my apology for keeping myself silence due to the overwhelming newsletters that I’ve been
    receiving lately. Thank you again..Yeh, please
    trust me.

  38. Robert Sambili Says:

    That was a good topic Jeff. The reality is that without trust our business loose credibility which is good in client - business/company relationship. No customers or potential customers like to associate with unpredictable and unreliable company.

  39. Andriy Vakulenko Says:

    Trust - this expectation of that the person or the organization will operate in our interests or not to the detriment of us even then when we are vulnerable and we can not check them. The majority of businessmen in the different countries of the world is named among criteria of trust with the same features: competence, reliability, decency. Results of many researches converge that the trust has two components: rational and emotional. To the first - rational - the confidence that the colleague, the head or the subordinate is capable to carry out of the obligations taken on concerns. It is based on an estimation of competence, productivity of work, and also sequence, predictability of acts. The emotional component of trust is based on an estimation “good will” the partner, a generality of values and motives: goodwill, an openness for the successful decision of problems, motivation on achievement of an overall aim, decency. Depending on corporate culture and type of a command these qualities can have different “weight” at formation of trust. For example, in one of consulting agencies after its absorption by the western company criteria of an estimation of activity of employees and principles of selection of the staff have changed. Its corporate culture became индивидуалистической, based on a competition between professionals. Criteria of trust to colleagues on a design command too have changed: productivity has got greater value, than goodwill. The trust was kept, but began to be under construction on calculation: the success of the project is favourable to its all participants. The spirit of a healthy competition in collective has allowed a company management to expand number of clients, but readiness of employees for an exchange of experience and skills has decreased. The analysis of critical situations and the constructive resolution of conflicts, especially in administrative commands, is the powerful tool of development of trust ” good will” and opennesses to discussion of problems. Moreover, sometimes only rigidity in protection of command principles - down to parting with their infringer - can rescue trust.

  40. tony botsman Says:

    Jeff if you ask for responses and business proposals we TRUST you to respond even if it is a polite no.

    I sent you such a proposal based on substantial repeatable results in developing businesses from building to bio Science.

    Perhaps you did not receive it?

  41. anshu Says:

    in simple way relation between we and any other person which is bound by some unseen power that’s a trust.

  42. Dr. A. Momin Says:

    Speed Trust: Is it a slow train or speed train, why to mention speed or slow or mild or hard in front of our trust. To trust or not to trust depends on face to face contacts in long or short terms relation, without it is fake in both the side while in internet the trust is technical & mechanical to exchange information and following the information’s if there is a face to face meeting then the Trust is on the run to Trust each other. When a person trust in Nature or in God he/she feels direct eye witness or emotional feelings that they trust on this context but to trust a person needs time in short term or long term while to Trust in internet mostly not to trust due to money hunting because it is mechanical & technical, it could be used in a good way or bad way as we all know the tragedy of 9/11 so let us take care not to misled any one in the name of “speed-trust” but to pay attention honestly and fairly. In business if there is no profit no one shall give any one a free business it is not the question of TRUST in our iGlobal-Village. Thanks Mr. Jeff I feel to write on your e-mail message.

  43. Odoba Jonathan Says:

    by the grace of God i will be trusted and be cooperative.

  44. Odoba Jonathan Says:

    According to your bottom line ie golden rule,that is my trust.

  45. toun Says:

    In todays world people have built a wall of skepticism and dibelief around themselve. So to break the barrier you’ve got to earn their trust, and that requires time and concerted effort.
    I have a small business and have realised that my commitment to earning the trust of my clients has in no small way contributed to the growth of my business. Trust, no doubt, contrbutes greatly to the growth and overall success of any enterprise.

  46. Diana Greinke Says:

    Trust. The foundation of integrity and honesty, respect in business built on a handshake. Today’s companies must resort to complicated contracts to ensure protection from abuse; consumers have rights to protect them from conglomerates and poor business practices. It is hurtful when trust is disregarded. No one can hurt us unless we let them. Keep faith in oneself, in one’s integrity and self-respect. Grow and learn from experience and believe that there is good in others. A good friend keeps telling me it’s not about ‘you’. How true. Stay true to yourself. Good people recognize similar qualities in others so keep spreading the good in you. Learn to forgive. It is a quality of strength, not weakness. Make positive, healthy choices, both physical and emotional and keep striving for excellence in character. Above all, respect and love yourself. Goodness happens naturally. Yes, being gullible can be deceptive at times but don’t let lack of faith in yourself shake that very foundation of self-esteem. Use negative experiences as opportunities to grow and learn, teach others by example. Yes, I have been extremely hurt through a 26-year relationship where trust was broken. I vowed not to let it change who I was, am and wish to remain. Forgiveness may be difficult at times and yet, from this experience, my life has blossomed through incredible support from friends. Trust, integrity and honesty…and unconditional love. Share and grow with others. May the rays of sunshine we spread touch others and keep opening windows of hope.

  47. vasantha Says:

    Dear JEFF,

    Trust is wealth. I am fully with you . 100 percent. Trust is fundamental corner stone of civilization. Trust is the most powerful wealth that any one can poses. Trust is as powerful as god or any other concept.

    My father once advised me about life ,when to worry is as given below.

    Not to worry at all if you loose money.
    Worry a little bit if you loose your health.
    If loose your reputation or loss of trust , you have all reasons to worry.

    Money is not absolute wealth. Money is more a medium of exchange.

    Becoming wealthy is a process from conception stage. Native wisdom suggests that a pregnant mother should be very calm, entertain divine thoughts, not to get stressed , eat on time, sleep on time ,read not crime related topics, not to smoke and consume alcohol , eat healthy food etc. Its believed genetic codes gets established since conception.

    Wealth means different things at different stages.

    Healthy baby is wealthy baby.

    Child that grows up with a healthy environment with his or her due share of love , food , affection and security is a wealthy child.

    Student who could concentrate on his studies, sports, achieves general knowledge of civilization of culture with values with out loosing instincts is a wealthy student.

    Youth with a sense of purpose gets into useful activity is bound to get experience
    in various activities is wealthy. So experience is wealth.

    In the process of being involved in useful activities and sports one builds relationships with many others. Relationships are wealth.

    In the process of being involved is useful activities one achieves self confidence .
    The self confidence is wealth.

    In the process of being involved is useful activities one achieves trust in self and others, also will develop trust in once abilities , skills and responsible nature . The trust is the most powerful form of wealth.

    Over a period of time one makes name and fame for his qualities of experience, confidence, attitude ,trust achieves good will. Good will is wealth.

    In the process of being and doing useful activity for a price will achieve paper money. Paper money is essential for survival but it is the lowest form of wealth which will offer least security or too much of it might offer insecurity.

    In the process of being and doing useful activity for free one will achieve experience, relationships, confidence, trust and goodwill which are all very powerful forms of wealth which will offer very high sense of security.

    So conclusion is, wealthy man is some one with health, education, values, sportsman spirit, attitude, information’s, intelligence, knowledge, experience, confidence, relationships, trust , goodwill and lastly paper money. He is also called a wise man. Man of wisdom where wisdom prevails. you are no dout a wealthy one.

    With warm regards,respect and lots of love to you.

    Vasantha Machaiah.

  48. John Domzalski Says:

    Great article! Trust truly does contribute to the growth and overall success of any network marketing business. It is interesting to note: The ‘root’ word; the key to trust - is ‘us’. For anyone who doesn’t quite understand how to build trust: always consider how any situation or offer affects ‘us’ all.

  49. David Adetuyi Says:

    When there is no trust between parties that relationship does not last. If it lasts the end result when the chips are down is calamity.

    Lasting relationships - business, marriage etc- are all about trust of each member by all that are involved.

    Trust brings happiness and free mind.

    David

  50. Marty Says:

    Great posts! Re: trust. During the last few years, I realized that I anticipated people would eventually stop trusting me (in biz, sometimes with my family, friends, etc.). Recently I had to ask myself why I believed that things wld start to crumble one day with my relationship with many people (I knew it wasn’t that I was untrustworthy…). At any rate, four years ago I started caring for my mother, who is bed-bound. While observing her behavior - I realized that she trusts no one (except at times, a few of her doctors). This assisted me in realizing that previously I thought people wld ‘throw me under the bus’ (because eventually they wld stop trusting me). Why did I think this? Because my mother would. Once I realized that this is her issue (and not indicative of everyone’s viewpoints) - I started trusting other people to trust me. This has caused a shift in **my** actions. If someone appears to stop trusting me, I now remind them of the many years we have known each other and remind them of all the things we have accomplished together. I work to listen to their viewpoint and re-establish our bond. I no longer fear that they will fall by the wayside and ‘turn’ on me. Understanding that my mother is only one person and not ‘every’ person - has helped me add new long-lasting and trusting relationships to my group of biz associates, friends and family. This evolution of my trusting relationships occurred because I stopped fearing that there was a high probability that one day the trust would disappear. :-)

  51. Moniq Says:

    Dear Jeff,

    I hadn’t thought about how much importance this subject has until I read this post. It is so incredibly timely for everyone, both personally and professionally.

    Thanks again for emailing me about this post, it is certainly a topic for everyone to consider more seriously in all types of relationships.

    Moniq

  52. Carla Aaliyah Says:

    Trust is wealth and power, love is trust, and trust is love too, faith is the recipe that keep it securely together, Jesus said have faith like a mutard seed, so every thing we posess is from God, and we should have trust like a mustard seed, cause faith is trust and trust is faith. So we should do everything with compassion, good intention and pay special good care and attention to do it the right way.(ask God for guidance on this, cause it goes on an individual process, I know these times seem tough, but we must stand strong and not let these times tear us down, let’s walk with God, and pray often atleast 15 or 20 minutes day and night, boldly, faithfully and confidently with complete compassion and trust.

    Love,

    Carla

  53. Mary Ivy Padama Says:

    TRUST a five letter word that is like a priceless Gem that when any part is broken, its value depreciates and more worst it could be rejected and trashed into the pit…..

    Ivy

  54. Donald Peterkin Says:

    I now know more about trust than I care to divulge, but as I was laying in a death bed hospital bed, with a broken neck, my wife saw fit to cheat me out of $75.000:00 and leave me.
    as a result my trust quotient is at an all time low.
    I am a legal Quadreplegic, upgraded to tetraplegic, which means I have limited movement in all four limbs.
    Who would rob a dying man?
    Yet I must learn to trust again, or I will never be a success.
    That means I place my trust in YOU.

    Feel free to post this. It may help another person with a trust issue.
    Donald M E Peterkin

  55. Emma Says:

    I think in other to keep a good business relationship between entrepreneurs;trust must be a consider as an element of lasting and smooth business transaction.

    Emma

  56. Ardie Baxter Says:

    It is always, at least to me, to trust from the very beginning. I always want to give them the benefit of the dought. I believe that if we do that then that trust is built for us and from us.

  57. Daniel Okyere Nyanor Says:

    I am in total agreement with you.Without trust,Life fails to exist.Nothing goes and nothing comes. It is the bedrock upon which the entire society is built.

  58. Cliff Cook Says:

    Mr. Chavez
    Not trying to be a smartalec, In my opinion That
    trust Is something to be earned not given away.
    However, I understand that there are certain
    circumstances that require almost immediate
    trust. Then It depends on the value of that trust.
    I won’t give you my full trust, but until the trust
    that I do allow you Is misused, your secrets will
    be safe with me. Cliff Cook

  59. George Ferguson Says:

    Lovely,Trust is a word used so often to deceive that its become a habit not to trust anyone.
    Trust in one self to produce a value that others will appreciate,create trust return to you.
    I find it difficult to trust most people,they fail me everytime,so I tried to replace that word trust for honesty.
    If everyone can be honest,all will be trusted,wether its business or personal relationships,its important to be honest in everything.When we delevope the attitude of being honest to ourself,we will be honest to everyone and trust will regain its rightful place.
    It is difficult to trust when most are on the take
    For us who know there are more than just the hype,we are here because we trust or have confidence that there are much to learn,and many tto share thought and ideas with.
    There is some level of trust when we form a friendship,or when we buy a product,do you have confidence in your product? It built trust,but trusting in one self is the only real product of trust.beyond that,its just a word used for deception.

  60. Wade Gardner Says:

    Trust is a wonderful thing. It firms bonds in establishing friendships, partners, business, etc. It does begin with self. To genuinly trust yourself in the doings and the endeavors would bring on the reality of pursuing the right course of action to acquire the successes needed to grow more favorably with interactions of others and receiving the same.

  61. Dennis Watkins Says:

    You know Jeff, trust can be a good discussion now and days. For example how do you know you can trust some one, especially on the web. It has gotten to the point to where ” I trusted you” or “you said I could trust you”. But really trust is a glimmer of hope that well with all these testimonials yes I can trust that they are for real and I won’t get burned. To me trust is in the indidual and how I interpret a site like this or the testimonials. So, do I trust you? Well, not yet I need more proof in who you are and your accoplishments and most importantly your beliefs. For me I thinks you have a good website and a good heart so yes for now I do trust you and what you are coveighing to us.

  62. Patricia del Valle Says:

    Dear Jeff,
    Your spot on. Trust is everything. The Covey bk is insightful. The family exemplary in how they share family situations to point out real life circumstances in their bks.where trust is a prime factor in keeping personal and business relationships healthy and prosperous. I love’em; this bk is particularly appropriate for present global situations, and for USA leadership . . .re-establishing diplomatic relationships after much arrogance in previous years. Other nations are made up of real live humans,that are intelligent, & want to negotiate. Sometimes the leaders need coaxing or the people need proof, but they need to have a chance to save face as well. Trust can speed this along.The bk is timely & so are you,Jeff,for putting this info on the Internet.
    Thanks for your newsletter and gifts. Much appreciated. Patricia

  63. Erin Says:

    Jeff,
    I enjoyed this post, just a small insight on this. I find trust one of the most interesting subjects as I have had many issues with it and I currently coach my clients on it. I have read a few really good books on this but I haven’t picked up this “must-have” yet but you can be assured, I soon will.
    MY INSIGHT:
    Trust is not something that is earned. Trust is a gift you give to someone. The ONLY way, in my opinion, to honestly trust another is to love (trust) yourself. I had some DEEP seated trust issues…still do in many circumstances…and the way I have been beating them down into the ground is by going inward. It does amazing things. I believe that trust is based out of fear but not of what that person might do to you but whether or not you can handle it. Any fear I have is all inside. The way I look at it, if you trust yourself and know that NO MATTER WHAT, you will be alright, you would trust absolutely everyone…because you would be invincible by definition. I am not quite to super-hero status but I can honestly say much has changed in my world when it comes to trust as soon as I went inside my heart and started to love myself and release those old limited beliefs that I used to believe kept me safe.

    Enjoyed your post…keep up the great writing!
    Erin

  64. Erin Says:

    —Just one additional add-in here. I have read a lot of posts that say that trust can be destroyed so quickly. While I understand what they mean, this is exactly my point–This amazing thing we call trust isn’t something that SOMEONE ELSE can destroy in or for you. It isn’t a thing that can be built or broken down by other people. You hold ALL its power. Once you feel that power of love inside of you, it will radiate confidence because you will know that someone else’s actions have no power over you. So much, that someone can rake you over the coals and the next day…you will trust another with all that you have–because it is about what you are giving out..it is about what you feel you can handle…not the outer environment or circumstances.
    Ok…sorry. Just got a bit passionate about that again. I am done…promise. :)
    E

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