Information has always moved pretty quickly on the Internet. But the new technology allowing information to move in an organized, highly targeted way is changing everything about Internet marketing.

Entrepreneurs and small businesses who understand how to tap into the online world of community and customization will be able to reach buyers in ways we never dreamed before.

Take a moment and watch this powerful video below (over 2 million views), The Machine is Us/ing Us but before you do, if you’re not a “techie”, don’t focus on that aspect of this clip because you might glaze-over in the first 20 seconds. Instead, stick with it through the end and focus on what this video illustrates about the future of customized online information. What does it indicate to you about where the internet is going? What does it indicate about your need to understand the new speed of the Internet?

Brad Fallon, a search engine optimization expert had some interesting thought on this video:

“It’s a very cool combination of screen capture and video which makes some really salient points about the future of web technology and the effects it will have on how people interact and express themselves…This piece, “The Machine is Us/ing Us,” covers the changes occurring online that are democratizing and socializing the shared online spaces we occupy.

It’s got me thinking not just about what this means for “community” online, but what it can mean for business and commerce. In a lot of ways this kind of interactive development has brought the web full circle. Rather than having global mega-stores that sell everything, we see more and more mom-and-pop corner shops appearing, albeit with a potentially global customer base.”

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This entry was posted on Wednesday, April 4th, 2007 at 8:02 am and is filed under Business, Entrepreneurship, Internet Marketing, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.