Archive for August, 2007

Maintaining A Successful Business Mindset

Thursday, August 30th, 2007

Over the last 5 years, our business training team has worked with thousands of entrepreneurs throughout the world as they strive to make huge breakthroughs in their business.

One of the areas that has had the most impact on the entrepreneurs we have worked with, one-on-one, is how they Think. Their mindset…

We’ve witnessed some incredible successes directly related to a Successful Business Mindset–we’re talking about some really big breakthroughs for these entrepreneurs. There is a distinct correlation between business success and the ability of an entrepreneur to maintain a positive mindset about their business.

Right now, our Northstar Thinktank marketing team is working steadily on a new resource to help you develop a Successful Business Mindset.

As part of our preparation, I wondered if you would be willing to contribute by answering one simple question for me?

We really want to make sure we get this just right, and your insight will help us do that.

Here’s the question: What is your biggest challenge when it comes to your business mindset?

Check out these great posts for more information about this topic:

The Business Mindset

Positive Mindset for Successful Life

Why It Pays To Give Your Stuff Away

Friday, August 10th, 2007

In the October 2006 edition of Business 2.0, Katherine Heires outlined 9 great tips on how to profit by giving your products or services to your future customers:

Once upon a time, in the bad old days of business, giving away a product without charge was unheard of.

Adobe did it with its PDF reader in 1994, Macromedia with its Shockwave Player in 1995. Both became the industry standard, and those companies were able to make money by selling the products’ authoring software.

In these days of Web 2.0 services that rely on quick customer adoption, the strategy has become so common that VCs have coined a term for it: freemium.

The lucrative flipping of the companies behind Blogger, Flickr, MySpace, and Skype—all of them free services that offer a premium component—has led to hundreds of imitators….we’re talking about companies like Six Apart, which offers its LiveJournal blogging platform for free and has sold 2 million of its customers a premium version, which costs $20 for a one-year subscription…

How can you make a premium service soar? Here are nine tips from the venture capitalists and entrepreneurs.

1. Have a product or service that truly stands out. Its performance, ease of use, and reliability should be superior to those of current offerings.

2. Know your upselling plan from the beginning. Make sure you have at least one paid, add-on premium service up your sleeve. Better yet, have more than one.

3. Once you’ve decided that a product will be given away for free, don’t change your mind. If you make changes you risk alienating customers accustomed to getting your product for free.

4. Access to your product should be just one click away. The fewer time-consuming plugins, downloads…the better.

5. Make sure the major bugs have been exterminated.

6. Harness the collective intelligence of your users…customer suggestions can help speed up product improvements or inspire ideas for premium services.

7. Keep improving the product to give users more reasons to stick with it.

8. Identify a range of revenue sources…MySQL makes money from customer service as well as from fees charged to firms that redistribute the software.

9. Timing is everything. Make sure that the revenue from your premium service soon covers the cost of your free service. Otherwise, cut your losses and move on to the next startup.

Check out these great blogs for more information on this topic:

Offers that Increase Profit and Generate Inquiries

Music Test: Can a Firm Profit from Free Music?

Why Giving Away Your Services for Free Will Get You Business

3 Tips to Make Viral Marketing Work for You

Our Brother, Greg Chavez, Wins American Inventor!

Thursday, August 2nd, 2007

Americaninventorgreg

Wow!

Our Big Brother really did it. We are so proud of him!

He is a great example of remaining intensely focused on an entrepreneurial dream. For 15 years he stuck with it. Most hopeful entrepreneurs lose interest after a few failed attempts…not Greg. He simply refused to let this idea fade away. He knew it had merit, and he was right.

Greg rolled the dice in a big way by choosing to go on a show like this. It was truly an unorthodoxed and risky approach to launching a business. But he went with his gut.

He felt certain that this approach would in fact pay off for him.

Last night it paid off in a big way. A million dollars and a distribution deal…all on prime-time TV!

Greg and all of us are really thankful to the millions of viewers who supported him with their votes, email, comments, and well wishes.

For those of you that missed it…here are Greg’s final 3 segments from last night’s show:

Check out these great post for more information about this topic:

Loic Le Meur’s Ten Rules For Start Up Success

5 Habits of Millionaires

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